Lime Interactive

Lime Interactive, Atelier’s in-house advertising agency, has been appointed to market a unique new e-commerce fashion label.   The idea behind this inspirational new website is that designers of all abilities can enter their latest creations into regular online competitions and if they win, besides a cash prize, they will enjoy the kudos of seeing their designs commercially manufactured and sold on the site.

High Street fashion rejectionists and fervent style hounds will be equally excited by this democratisation of fashion because not only they can take part in choosing which designs win the competitions, but they can also enjoy an extraordinary shopping fest made up of the freshest fashion concepts from around the world.

Lime Interactive along with Atelier’s in-house online marketing team will be providing brand and website designs as well as handling all the marketing from on and offline media relations though to natural and paid search and social community marketing.  To find out more visit www.betafashion.com

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