Strategic Services
Our custom communications planning redefines the meaning of integration in an intriguing cocktail of magic and logic that is brought to you by our specialist services within the agency. Here is an overview of what Lime offers:
Communications Strategy & Planning
At the heart of our strategic process is universal planning. Universal planning takes the best of the planning disciplines used in advertising, direct marketing and digital to deliver insights that inspire sparkling creative ideas, inventive engagement plans and true accountability. To achieve this we build bespoke cross-functional teams, sitting planners from traditional communications disciplines side by side with e-planners, creatives and account managers, all working together to build strategies that will meet your business objectives and present your brand with a consistency that flows like Blackpool’s logo through a stick of rock.
Our Strategic Services include:
Qualitative and quantitative research design and execution: focus groups, one-on-one interviews, usability testing, advertising/copy research, survey research, syndicated market research, media research, data, and cultural trends research.
